When I started my alphabet pillow business, there were no website builders. I had to hire someone to build my site from code, and we couldn’t afford it unless I found a way to get free advertising.
So I went looking for a hook that would let me pitch magazines, TV, and other media, and get my story and my product in front of warm audiences. When Rachel and Ross were about to have baby Emma on FRIENDS, I pitched my “E” pillow to the biggest show on television.
The set decorator said YES, and my pitches started to land with the media. I got a fast pass to their warm audiences—the kind I never could have paid to reach.



